The inspiration for our Winter 2012 catalog cover came from the many collective hours our team spends on pinterest. We came across the work of maricor/maricar, twin sisters from Australia who are making the most beautiful type from embroidery and cut paper.
We met them via email and commissioned a custom embroidery of the word “sale.” We knew we wanted it to be red, but left the rest up to them.
They did the work first in pencil, sending us several options.
Then they provided fabric swatches for us to choose our background. Love the denim! Then they worked their magic.
Once the piece was completed, they shipped it to us in the states and we took about a million pictures of the very photogenic little piece of art.
The detail and craftsmanship are astounding. Hope you enjoyed this month’s cover. We’d love to hear what you thought.
Feel free to comment below, or email me anytime at firstname.lastname@example.org.
Creative Director @ Nod