The Cover Story


The inspiration for our Winter 2012 catalog cover came from the many collective hours our team spends on pinterest. We came across the work of maricor/maricar, twin sisters from Australia who are making the most beautiful type from embroidery and cut paper.

We met them via email and commissioned a custom embroidery of the word “sale.” We knew we wanted it to be red, but left the rest up to them.


They did the work first in pencil, sending us several options.


Then they provided fabric swatches for us to choose our background. Love the denim! Then they worked their magic.


Once the piece was completed, they shipped it to us in the states and we took about a million pictures of the very photogenic little piece of art.


The detail and craftsmanship are astounding.  Hope you enjoyed this month’s cover. We’d love to hear what you thought.

Feel free to comment below, or email me anytime at


Danielle Kurtz

Creative Director @ Nod

  • Lesley Myrick

    So pretty! Thanks for sharing a little of the design process for this amazing cover.

    FYI, neither of the links in this post (Pinterest and Maricor/Maricar) work – they’re set up as mailto links.

  • Michelle (aka mybelle101)

    I absolutely loved this cover art…I sat and stared at it for quite a while before opening the catalog. The workmanship is beautiful, and so inspiring!

  • Katie @ Nod

    Thank you, the links are fixed!

  • Maya

    Gorgeous work! And love the behind-the-scenes peek…

  • Caron Reeder

    Love this behind-the-scenes look at what goes into the design process. And really love that you found them on pinterest! Thanks for sharing!


    I love your behind the scenes design stories. As a designer myself, it’s very interesting to hear! Also, what great craftsmanship on the embroidery!!

  • Becca

    The embroidery was an awesome choice! I love your fresh approach to catalogs and copy. They always make me smile when they come in the mail.

  • louboutin homme

    Thank you so much for sharing these!