The Cover Story

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The inspiration for our Winter 2012 catalog cover came from the many collective hours our team spends on pinterest. We came across the work of maricor/maricar, twin sisters from Australia who are making the most beautiful type from embroidery and cut paper.

We met them via email and commissioned a custom embroidery of the word “sale.” We knew we wanted it to be red, but left the rest up to them.

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They did the work first in pencil, sending us several options.

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Then they provided fabric swatches for us to choose our background. Love the denim! Then they worked their magic.

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Once the piece was completed, they shipped it to us in the states and we took about a million pictures of the very photogenic little piece of art.

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The detail and craftsmanship are astounding.  Hope you enjoyed this month’s cover. We’d love to hear what you thought.

Feel free to comment below, or email me anytime at danielle.kurtz@landofnod.com.

 

Danielle Kurtz

Creative Director @ Nod

  • http://www.lesleymyrick.com Lesley Myrick

    So pretty! Thanks for sharing a little of the design process for this amazing cover.

    FYI, neither of the links in this post (Pinterest and Maricor/Maricar) work – they’re set up as mailto links.

  • Michelle (aka mybelle101)

    I absolutely loved this cover art…I sat and stared at it for quite a while before opening the catalog. The workmanship is beautiful, and so inspiring!

  • Katie @ Nod

    Thank you, the links are fixed!

  • http://alittleglimmer.blogspot.com Maya

    Gorgeous work! And love the behind-the-scenes peek…

  • http://www.wallstories.com Caron Reeder

    Love this behind-the-scenes look at what goes into the design process. And really love that you found them on pinterest! Thanks for sharing!

  • http://profile.typepad.com/craftingplayblogspotcom Craftingplay.blogspot.com

    I love your behind the scenes design stories. As a designer myself, it’s very interesting to hear! Also, what great craftsmanship on the embroidery!!

  • http://www.cakeeventsblog.com Becca

    The embroidery was an awesome choice! I love your fresh approach to catalogs and copy. They always make me smile when they come in the mail.

  • http://www.louboutinhommefr.com/ louboutin homme

    Thank you so much for sharing these!