The inspiration for our Winter 2012 catalog cover came from the many collective hours our team spends on pinterest. We came across the work of maricor/maricar, twin sisters from Australia who are making the most beautiful type from embroidery and cut paper.
We met them via email and commissioned a custom embroidery of the word “sale.” We knew we wanted it to be red, but left the rest up to them.
They did the work first in pencil, sending us several options.
Then they provided fabric swatches for us to choose our background. Love the denim! Then they worked their magic.
Once the piece was completed, they shipped it to us in the states and we took about a million pictures of the very photogenic little piece of art.
The detail and craftsmanship are astounding. Hope you enjoyed this month’s cover. We’d love to hear what you thought.
Feel free to comment below, or email me anytime at danielle.kurtz@landofnod.com.
Danielle Kurtz
Creative Director @ Nod
So pretty! Thanks for sharing a little of the design process for this amazing cover.
FYI, neither of the links in this post (Pinterest and Maricor/Maricar) work - they're set up as mailto links.
Posted by: Lesley Myrick | 12/30/2011 at 11:27 AM
I absolutely loved this cover art...I sat and stared at it for quite a while before opening the catalog. The workmanship is beautiful, and so inspiring!
Posted by: Michelle (aka mybelle101) | 12/30/2011 at 11:46 AM
Thank you, the links are fixed!
Posted by: Katie @ Nod | 12/30/2011 at 11:47 AM
Gorgeous work! And love the behind-the-scenes peek...
Posted by: Maya | 12/30/2011 at 12:56 PM
Love this behind-the-scenes look at what goes into the design process. And really love that you found them on pinterest! Thanks for sharing!
Posted by: Caron Reeder | 12/30/2011 at 04:59 PM
I love your behind the scenes design stories. As a designer myself, it's very interesting to hear! Also, what great craftsmanship on the embroidery!!
Posted by: Craftingplay.blogspot.com | 01/02/2012 at 11:08 AM
The embroidery was an awesome choice! I love your fresh approach to catalogs and copy. They always make me smile when they come in the mail.
Posted by: Becca | 01/04/2012 at 09:35 PM
Thank you so much for sharing these!
Posted by: louboutin homme | 05/31/2012 at 07:54 AM