Sarajo Frieden

Sarajo Frieden has long been a favorite artist of mine.  We are so happy to have worked with her on several exclusive designs for our spring collection.

Sarajo works from her studio in LA creating whimsical and finely detailed art. She includes a host of vocabularies from the worlds of fine, folk and decorative art, including Persian miniatures, Shaker trance drawings, Japanese ukiyo-e, and her Hungarian great aunt’s embroidery, as inspiration for her images. Using open ended narratives, folk tales, abstraction and the juxtaposition of discordant images, she tries to give form to the human experience as she sees it.

As you can see from the below, the world of Sarajo is full of color and fancifulness. It is a world that I would love to live in.

You can follow Sarajo on her blog:






Below are several products that we have worked with Sarajo on for our spring line. All items are exclusive to The Land of Nod. From textile to paper- Sarajo’s work brings a little bit of playfulness to your room.

May I Please Plie Bedding


For some time now we have been trying to build a dancers bedding set that was strong in design and playfulness. With leaf and petal tutu’s and ships and bird houses on their heads these ballerina’s are unexpected and charming.

Sunshine Day Bedding


This bright and fun floral pattern is great for girls of all ages! The broad range of bright colors allow you to mix and match several sheet, pillow and room décor options.

Where the Wild Flowers Are Bedding


This set feels so fresh for spring! The quilt features a floral and vine pattern that is printed and then embroidered over the top. The quilt and shams are done in a cotton voile making them light weight and so very soft!

 Be sure to take a look at the detailed embroidery on the sham below- it is beautiful!

A to Zed Wall Art


This artwork piece shows off some of the great lettering techniques that Sarajo uses in her art. This piece is part of our Nod Institute of Art Collection and is limited edition!

Hurry- you won’t want to miss it!

By Sarah Culbertson
Once upon a time a fashion plate from Seattle met a childrens retailer from Chicago, and it was love at first sight.  After spending a lot of time together at the mall, they both knew it was a perfect match. So Sarah packed up her fabulous Kate Spade suitcase and headed for the Windy City. Where they lived happily ever after, designing and developing textiles for little kiddos everywhere.

  • kim baise

    sarajo’s work is so fantastical and i love all the colors she uses! love the land of nod <3
    a wonderful post!

  • andrea daquino