Alt Summit 2013: Swan Soiree

Well we are back home from Alt Summit in Salt Lake City and we are beyond thrilled and inspired by all the creative and wonderful people we met! For those of you who don’t know, we hosted a dinner and a lounge at Alt Summit-a huge blogger conference held in Salt Lake City.

Sarah Stuart and I have been planning for weeks and weeks for the event and we couldn’t be more pleased with how it turned out. Our lounge theme was Alice in Wonderland meets Sophia Coppola’s Marie Antoinette! Those of you that have read my bio may remember I am obsessed with Sophia Coppola so this party was a dream come true!


I am obsessed with Swans so we decided to decorate the room with swans and we called the event the Swan Soiree!


The craziest element was the Swan Boat we purchased from a boat factory in Indiana. They had to make it custom for us and it almost didn’t make it to Salt Lake City! But luckily she made it and we named her Marie after Marie Antoinette and gave her a sparkly bow, because what else would you do with a giant swan?!? Everyone sat in her and got their picture taken. 


We also had a long table in the room that was our ‘Mad Hatter’ table. We decorated it with candy jars, cake stands and more swans!


In case anyone is interested, the small swans were just the plastic planter kind you can get at the hardware store for your yard- we just spray painted them gold and black. And the book pages on the table we just glued together to make a table runner!


Then we had a crafting station where a bunch of super talented girls made crowns and fascinators. We had sequins, tulle, gem stones, fabric tape, glitter stars and hearts- everything you can imagine to make the perfect crown!


Everyone from Land of Nod was wearing fascinators, too!


I wore a swan dress, because what else would you wear to a Swan Soiree!?!


We even had a special guest drop by, the mega-talented Brooke White from American Idol fame.


So pretty much we had the best time ever eating tea sandwiches and macaroons and meeting the coolest bloggers on earth!! We didn’t want the party to end!


Stay tuned for Part 2, where I will recap our Alt Summit Dinner!

By Anna Passadori

Anna develops and designs exclusive product for The Land of Nod. She hails from the west coast and has traveled the world to source product. She loves anything Marc Jacobs, Sofia Coppola or stripes! (So, if anyone can get a photo of Sofia Coppola wearing a striped outfit by Marc Jacobs, please send it along.

  • Christina

    This looks FANTASTIC!!! Now I’m extra sad that I couldn’t make it to ALT this year. We’re moving to SLC this summer, so now I won’t have any excuse to not make it to the next one. Love the swans!