Interview with Elle Rowley of Solly Baby
Tell us a bit about yourself…
Hi! My name is Elle Rowley. My husband, Jared, and I run Solly Baby alongside our three little ones, Lucy (6.5, don’t forget the half;), Solomon (4), and Frances (1). We just moved from a little beach town in San Diego to a ten acre farm in Oregon. We are having fun being together and spreading the joy of wearing babies and everywhere.
- HOMETOWN: Bridge City, Texas
- CURRENT TOWN: McMinnville, Oregon
- FAVE ICE CREAM FLAVOR: Cookies and Cream
- FAVE BREAKFAST FOOD: Yogurt and chocolate granola (or French toast if I’m feeling crazy)
- FAVE HOLIDAY: Thanksgiving
- FAVE COLOR: White
- FAVE MOVIE: So many! But Avalon and Pride and Prejudice top the list.
- FAVE DECADE: 30’s
TELL US HOW YOU STARTED YOUR COMPANY: I started Solly Baby while my babies napped and my husband was in school 4 years ago. I knew I could make a better carrier for my own babies and then friends and friends of friends started asking for them so it blew up from there.
IS THERE A STORY BEHIND THE NAME? I made my first wrap for my son, Solomon. We called him Solly (Saw-lee) and when I would wear him, I would look down at him and say, “Sooolly babeee” like only a mama can get away with. It just seemed like a natural fit, capturing some of the fun and a lot of the love that comes from wearing your little ones.
WHAT ARE THE MOST REWARDING AND THE MOST DIFFICULT PARTS OF RUNNING YOUR OWN BUSINESS? I cannot get enough of caregivers sending us pics and sharing their beautiful stories of wearing their wraps and running businesses or taking care of their toddler or just bonding with their little ones. I also love that it allows Jared and me to spend so much time with our babies and each other. We feel so incredibly blessed. The hard parts lie somewhere in the details of balance and doing it “all”. But no complaints here. We know how lucky we are.
HOW WOULD YOU DESCRIBE YOUR STYLE? Basic, minimalist, quality. IF YOU COULD TRAVEL ANYWHERE, WHERE WOULD IT BE? Back to this little archipelago we stayed at in Stockholm last year. The Baltic Sea surrounding us and fall leaves covering the island. It was pure magic.
IF YOU COULD POSSESS A SUPERPOWER, WHAT WOULD IT BE? Extending the hours in each day. Every day goes by too quickly!
TELL US ABOUT YOUR PRODUCT BEING SOLD AT THE LAND OF NOD. HOW DID IT COME ABOUT? The Land of Nod has always played a part in our family. The products represent all the fun things about being a kid while still having the sophistication for shared spaces. We don’t take on many retailers because we do most of our business through our own online shop, but Nod has always felt like a natural home for our products so when the opportunity arose to sell our Solly Dolly Wrap, we jumped on it!