Tell us a bit about yourself…
- HOMETOWN & CURRENT TOWN: Montevideo, Uruguay
- FAVE ICE CREAM FLAVOR: Caramel Cone
- FAVE BREAKFAST FOOD: chocolate croissants
- FAVE HOLIDAY: Summer holiday with the kids!
- FAVE COLOR: Blue
- FAVE MOVIE: The Godfather (part II)
- FAVE DECADE: This one
TELL US HOW YOU STARTED YOUR COMPANY: My niece, who was 6 at the time, got one of those cheap toy kids guitars and I, being the musician in the family, would try to tune it and show her how it works. That’s when I realized that it was absolutely impossible for a kid to learn music with an instrument like that. And I also realized that pretty much all guitars for kids were like that: just a small, cheap replica of a standard guitar. That’s when I knew we could do better and that we could design that was actually meant to make it fun, easy and stimulating for kids to play music. And it was good timing too: at that time I had to come up with a business idea for my thesis at NYU, so it all worked quite well for me. I then took the idea to Kickstarter and was lucky enough to find people around the world who also thought that a small, well-designed 3-string guitar kit was a good idea and something that deserved to exist.
IS THERE A STORY BEHIND THE NAME? Yes. It’s my subtle but very meaningful homage to Andrew Loog Oldham, the first manager and producer of The Rolling Stones. I always found him to be a fascinating character (I’m a bit of a Stones nerd) and back when I had a band I had a chance to meet him and he was super kind to us.
HOW WOULD YOU DESCRIBE YOUR STYLE? I would describe it as classic, based on my own taste for classic design, I guess.
IF YOU COULD TRAVEL ANYWHERE, WHERE WOULD IT BE? I always go back to NYC and that’s where I always want to go. Although last year we did a trip through Italy and it was not to shabby!
IF YOU COULD POSSESS A SUPERPOWER, WHAT WOULD IT BE? Tel- transportation! Or the super power to always be upgraded to business class, if that’s too much to ask.
TELL US ABOUT YOUR PARTNERSHIP WITH THE LAND OF NOD. Our very talented friend Lucky Diaz told us that The Land of Nod would be a great place for us to sell our guitars. We were of course already fans of The Land of Nod, so it was easy to agree with that. We took it from there!